Welcome!

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Hi, my name is Jane and I'm so pleased you have found your way here.

 

I like to think that Now You See Her is more than a clothing brand - it’s a statement, possibly even a movement. For me it is about dressing in a way that reflects who you are today.

 

The chances are you’ve spent years showing up for everyone else. You’ve built a life, a career, raised a family, but now, it’s time for you. No more dressing to fit in. No more hiding behind what feels expected. This is your moment to embrace your style, step into your confidence, and be the real you.​

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For years, my work in psychology centered around what it means to be yourself. But long before that, I trained in fashion. Eventually, those two worlds came together, and I realised that clothing isn’t just about fabric and fit; it’s about identity, transformation, and knowing who you are.

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So, I started designing for women like you and me, women who have arrived, who dress for themselves, and who know exactly who they are and what they like.

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Every jacket I create is one-of-a-kind, made from denim or wool designed to be worn your way. Wear it with jeans and a crisp white shirt, or throw it over a simple tee. Whatever you choose, let it be a reflection of who you are today - unapologetic, uncompromising, and completely you.

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Please look around, I hope you like what you see.

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Jane​

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